A year"s plan lies in spring, which is a good time to "recharge". In order to systematically enhance the comprehensive quality of marketing personnel and provide customers with more professional and better services, Wisdom organized all marketing managers to carry out marketing skills and business training after the Spring Festival holiday.

 

Mr. Zhang, chairman of the board, first of all fully affirmed and congratulated everyone on their achievements in the 2022 "Gift Year"! He thanked everyone for overcoming difficulties, forging ahead courageously, and setting a record high contract value to give a generous gift for the company"s 20th anniversary under adverse circumstances such as the downward pressure on the economy and the unexpected impact of the epidemic.

 

Achievements represent the past, and the future has a long way to go. In the face of the 2023 "Celebration Year", Mr. Zhang also put forward requirements for marketing work: around the company"s strategic planning, take the 20th anniversary of its establishment as a new starting point, focus on the "three major areas", expand the territory steadily, strictly control risks and accelerate the realization of the company"s multiplication goal! Mr. Zhang also urged everyone to pay attention to safety and take personal protection when returning to the front line.

 

Mr. Zhang made a speech

 

General Manager Xie Jianguo made deployments in terms of market and team building for the future marketing work. He hopes that through professional training, everyone can master various work skills and improve the professional level of the team. Mr. Xie encouraged everyone: anchor the goals and tasks in the new year, devote yourself with the fullest enthusiasm and the most active state, and provide more customers with higher quality and more considerate services.

 

Mr. Xie made a speech

 

Specially invited professional lecturers for marketing skills training systematically summarized and refined the in-depth marketing courses in the past two years. While reviewing the past and learning the new, training on negotiating skills was added, and case sharing and comments were made based on the company"s real sales scenarios. At the training site, the trainees participated actively and enthusiastically. Each group discussed and competed, learned from each other and improved together.

 

Skill training site

 

The business training is carried out around the company"s three major areas and seven business directions. The training lecturer explained the solutions combined with the application scenarios, centering on the 5W+1H analysis method, explaining the profound things in simple terms, and cooperating with the marketing manager to deeply integrate products, solutions, and actual business, on-the-spot answers to the questions raised by the students, so that the students can really apply what they have learned. In addition, knowledge training on safety, sales management, finance, law, etc. was also carried out to enhance the overall quality of the trainees.

 

Business training site

 

The training has been "polished" many times to ensure "high-quality" teachers, "elaborate" curriculum settings, "wonderful" teaching content, and "accurate" training effects. After the training, the trainees all said that the training was full of knowledge points. They deepened their understanding of business knowledge, broadened their marketing ideas. In the follow-up work, the trainees will take customer needs and market pain points as the starting point, focus on products and solutions, and apply the knowledge they have learned to their daily work to better serve customers.

 

The start is a decisive battle, and the start is a sprint! 2023 is the "celebration year" of the 20th anniversary of the company"s establishment and the first year of the next 20 years. Wisdom will take this training as an opportunity to continue to focus on the "three lines" strategy and follow the "three leading, one first-class ", deeply implement the product leadership strategy of " Taking technological innovation as the guide and customer value as the goal", accurately identify customer needs, continue to innovate, and provide customers with better products, solutions and better services and experience!